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Why is the new product identity being introduced now?

April 26, 2017identity introduced Product

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Why is the new product identity being introduced now?

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The creation of Kuhn North America, which took place on January 1, 2008, provides a natural opportunity to strengthen and unify the Kuhn and Kuhn Knight brand images. It is important for a global brand to offer uniformity, consistency, and ease of recognition in the worldwide marketplace.