Why is the level cap increasing by five levels (to 85) instead of 10 as in previous expansions?
We decided to focus on providing more end-game and maximum-level content for players. We learned a lot from Wrath of the Lich King, and want to ensure players have more content to experience right away when they reach the new cap of level 85. We’re also putting a lot of time and effort into reworking the level 1 to level 60 content. We’ve learned a lot designing the previous expansions and felt we could apply those lessons to improve the leveling-up experience. Creating alts has always been a popular pastime for players, and we wanted to ensure Kalimdor and the Eastern Kingdoms remain a vital part of the game world.