Why is the international MSN Explorer launch significant?
Herzi : From a software-localization standpoint, MSN Explorer represents an achievement that no other Internet company has done. Each of the 30 international versions is not only localized for language but also tailored to the unique needs and interests of each market. For example, there are nine different MSN Explorer versions in the English language alone. Not only is each version integrated with a local version of MSN services, such as MSN Hotmail and MSN Messenger, but also, each is integrated with local content that is most interesting to users in that country. For example, local news is very different among Australia, Singapore, South Africa and the United Kingdom, even though it is written in English in each of those markets. No other company offers this free integrated client and content experience in so many markets, particularly while still giving consumers access to the whole World Wide Web. PressPass: You have a concept called “marketization.” What does it mean for consumer
