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Why is the Idaho Transportation Department involved with outdoor advertising?

April 26, 2017Advertising Department Idaho involved Outdoor Transportation

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Why is the Idaho Transportation Department involved with outdoor advertising?

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As part of the Highway Beautification Act (also known as the Lady Bird Johnson Act), federal law requires all states to provide continuing, effective control of outdoor advertising (Title 23, U.S. Code, Section 131). Failure to comply may result in a 10 percent reduction in Idaho´s Federal Highway funds.