Why is The Home Depot spearheading the Marketing Data Pool and GDSN program?
The Global Data Synchronization (GDS) program has been one of The Home Depot’s key corporate initiatives over the past two years. Jointly with suppliers, The Home Depot has built the largest and richest private data pool in the hardlines industry. They have completed the initial phases of the program, validated its benefits, and now wish to extend the scope and value of the GDS initiative. In order to align The Home Depot’s efforts with overall hardlines industry data synchronization efforts, The Home Depot is requiring supplier participation in the Big Hammer Marketing Data Pool (MDP) and participation in a GDSN pool. This will provide suppliers with the ability to fully synchronize all product content to all of your retail trading partners via a public data pool.
