Why is the Guildford Depository collection of particular importance?
Among the large transnational tobacco companies, BAT claims to be the most international. It is the market leader in over 50 of the 180 markets in which it operates, has factories in 66 countries, and produced some 792 billion cigarettes in 2003. As part of the clear shift away from traditional markets in richer countries, BAT sells a substantial majority of its cigarettes to the developing world. It is here that the global tobacco pandemic will inflict its heaviest burden in future. By 2030, 70% of all deaths from tobacco-related diseases will occur in poorer countries. The signing of the Framework Convention on Tobacco Control (FCTC) in 2003, the worlds first international health treaty outlining the basic measures countries need to implement comprehensive tobacco control programmes, makes the Guildford collection an essential resource. Participating countries in the FCTC will benefit from a clearer understanding of how the tobacco industry attempts to influence policy and undermine
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