Why is the fast food industry so successful?
It has made many marketing breakthroughs. One was serving breakfast. Others were the drive-in window and package meals what McDonald s calls super-value meals. And now we have very large sizes what they call supersizes. The industry s influence is so pernicious and pervasive that many, perhaps most, American children recognize the word supersize as a verb. It s just part of our culture. Q: It s not just fast food. Our studies show that a typical meal at an ordinary restaurant has 1,000 calories, and that s without the dessert or appetizer. A: One of the first things people from other countries notice when they visit the U.S. are the large portions served in restaurants. In most of the world, there s no such thing as a doggie bag. Q: And food is available everywhere, all the time. A: Yes. It seems like every service station has been remodeled to put a food market inside. You can drive down the road in many communities and pass five or six service stations, fast food restaurants, and con
