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Why is the dealer price different than the price listed on Snows website?

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Why is the dealer price different than the price listed on Snows website?

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The prices listed on our website are the Minimum Advertised Price (M.A.P.) of our instruments so no dealer can advertise our instruments lower than the price we list. This helps keep a balance on the market and gives the potential customer the knowledge of what they should be paying for our instruments. Our instruments are listed with instrument only. These are not outfit prices. The dealer may also do their own professional set-up to the instruments which may result in a slightly higher price due to their time and labor into getting the best sound from the instrument.

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