Why is the Day-Date sometimes called a “President”?
Actually, Rolex has never referred to the Day-Date watch as a “President”. However, the BRACELET we are used to seeing on the Day-Date is known as a President, since one was fitted to President Dwight D. Eisenhower’s watch during a service overhaul in 1956 — the same year the Day-Date was first introduced. And as a little known trivia fact, President Eisenhower’s watch wasn’t even a Day-Date… it was an 18kt Datejust given to him by Rolex in 1946 to celebrate the WWII victory — and Winston Churchill was also given one at the same time.
