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Why is the color of Sierra Gold products changing?

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Why is the color of Sierra Gold products changing?

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As a leading agricultural implement manufacturer, it is our goal to have a strong brand presence in the marketplace. We believe this can best be achieved by presenting a more unified image to our customers. The new Kuhn North America product identity is designed to further strengthen the association of the Kuhn and Kuhn Knight brands. When Kuhn-brand and Kuhn Knight-brand products are featured at trade shows and on dealer lots, the strength of the Kuhn North America image will be reinforced through the common paint color, machine graphics, and rim color.

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