Why is the Cisneros Group of Companies so interested in the U.S. Hispanic market?
The Cisneros Group is investing heavily in the U.S. Hispanic market, creating new ventures and complementary businesses, and expanding current operations. The reason is that the Hispanic population is the fastest-growing ethnic segment in the U.S. and its buying power has tripled in the past 15 years to $700 billion. This vibrant and expanding market has specific needs that are both linguistic and cultural.
