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Why is the Cisco Sales Expert designation a requirement of the Cisco Channel Partner Program?

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Why is the Cisco Sales Expert designation a requirement of the Cisco Channel Partner Program?

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As technology migrates and matures, networks and business needs change. Cisco responds to the changing landscape by introducing new products and solutions. The Cisco Sales Expert designation recognizes individuals who have the most up-to-date knowledge about these solutions to better serve their customers.

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