Why is the Chevy Camaro concept starring in Transformers?
A. Camaro is in Transformers to keep up the excitement that was first generated at its unveiling in 2006. Transformers will, also, help the new Camaro gather new fans. The movie uses the latest graphic, computer-animated detail to show an old Camaro transforming into a yellow version of the 2008 Camaro concept car in a way that no press conference or ad campaign ever could. Its a powerful way to link the upcoming Camaro to a 2nd gen car of old and tie in the lengthy Camaro heritage for consumers.