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Why is the Bumperactive.com web address on every sticker, in that funny-looking bubble at the bottom?

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Why is the Bumperactive.com web address on every sticker, in that funny-looking bubble at the bottom?

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The logo bubble is our radical design innovation, the thing that makes a Bumperactive.com bumper sticker unique. Putting our address on every sticker completes the loop between the actual- and information- superhighways of the world. People who see your sticker will now know where to buy it, and where to find all the cool content you’ve added on your sticker page. Without the logo bubble, it’d be a lot harder for your sticker to win-over new adherents. would adhere to new converts, and there wouldn’t be much point in us offering our revenue sharing opportunities. With it, your sticker has the potential to catch hold and spread throughout the world, like a tiny little vinyl wildfire. Yes, it’s also advertising for the site. But all we sell is bumper stickers. And we kind of feel like bumper stickers advertising bumper stickers is a little different than stickers advertising radio stations, Last Resorts, and Oakley Sunglasses (what’s up with the Oakley Sunglasses, anyway?) In the end, we

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