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Why is the BBC doing reboot:bbc.co.uk?

BBC bbc.co.uk doing Reboot
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Why is the BBC doing reboot:bbc.co.uk?

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reboot:bbc.co.uk is part of the BBC’s wider investigation into what the future of our website should look like. We believe the homepage is a great metaphor for what we should be doing with the rest of our site. That’s why we’re asking people to concentrate on the homepage for this competition.

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