Why is the additional revenue important over the long term?
Most of our major football competitors already have the benefit of the revenue that flows from building enclosed seating. Michigan is one of the few schools among the top 25 leaders in football attendance that does not have enclosed seating. Over time, this presents a competitive disadvantage to all our athletics programs. Once the costs of the renovation project are recovered, we will be able to use the revenue from the new seats to support additional investments in our 25 men’s and women’s varsity sports. This investment is essential if we are going to continue to compete at the top tier of collegiate athletics programs.
