Why is text messaging better than audio tours?
A. Although two completely different types of marketing approaches, text messaging is now more popular than making telephone calls and hard wired into our culture as the preferred way to communicate. It is instant and there is no person to listen to on the other end of a phone explaining a long list of details or features. With a text message, you are also able to keep the information on your phone for viewing or making contact later. You can also forward the text with all the details to a friend or family member. As an agent, you are also able to capture the lead of the person requesting the text info if they opt-in and request a showing, price change or want to know about an open house.
