Why is testing valuable?
If you’re putting money into driving traffic to a page, then the content of that page is worth every dollar you spend. You can use web tools like Google Analytics to track how effective that content is in getting you conversions, but tracking won’t tell you how to make your content more effective. The only way to figure out what content will work best on your site is to test different content. Website Optimizer will help you study the effects of different content on your users. Testing will enable you to identify what users respond to best so you can create a website that will be more effective in getting the business results you want.
