Why is TED offering subtitles instead of dubbing voiceovers in other languages?
Subtitling has the additional benefits of making our talks available to audience members who are hearing-impaired. Along with subtitles, we’re also providing interactive transcripts for each talk, which allow users to select any sentence in the talk, and be taken directly to the appropriate moment in the video. The transcripts are fully indexable by search engines, revealing previously inaccessible content within the talks themselves. For example, someone searching on Google for “green roof” would find the moment in architect William McDonough”s talk when he discusses Ford”s River Rouge plant, and also the moment in Majora Carter”s talk when she spoke of her green roof project in the South Bronx.
