Why is technology a double-edged sword?
The phrase “double-edged sword” was originally used to wryly illustrate that such a sword—while handy in a fight—the wielder of one could kill people on the forehand and on the backhand (!)—was as likely to cut the person using it as the person they were fighting. (Conventional swords originally had only one cutting edge with a blunt other edge to prevent accidents, much like the carving knife in your kitchen today.) The point I am attempting to put across to you hardworking agents is similar: before you add features to your personal website, ask yourself if they are likely to benefit your competition in any way, or if that feature might hurt your efforts by mistake. If so, that feature is the proverbial “double-edged sword.” Ask yourself: “Am I instituting this feature because everyone says I must or because I want the consequences of what this feature does?” It is far better to put your efforts into establishing a bond with your Internet visitor and the easiest way to accomplish that
