Why is target market so important in referral marketing?
There are many reasons why it is critical to referral success. I will focus on one benefit: A clearly defined target market allows you to create word-of-mouth marketing within a specific buying group so business comes to you. How do you become known and get word-of-mouth working for you? You can publish articles for that target market. You can join groups and build relationships with members of that target market. When people within a target market know about you and they hear good word-of-mouth advertising about you, they can seek you out if they need your products or services. We understand the power of positive word-of-mouth advertising. We need to think about how to generate it for our business. If your target market is small enough that members talk to each other, you can create positive word-of-mouth marketing by doing a great job serving even a few clients in that target market. Two young women came to one of my classes to learn how to get referral business. Both were new realto
