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Why is Surf now called Surf Small & Mighty 2x Concentrate?

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Why is Surf now called Surf Small & Mighty 2x Concentrate?

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This is a new generation of concentrated powder detergents – they are 2x concentrated. The 2x concentration means that the laundry powder can deliver the same cleaning performance at half the dose per wash, therefore the dosing scoop is smaller. This means the pack is half the weight but you get the same number of washes as before, making it easier to handle and lighter to carry. This move is a result of our commitment to improving the environmental impact of our products. It reduces the amount of packaging used per wash.

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