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Why is Sun leading the Open Media Commons?

Commons Leading media Sun
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Why is Sun leading the Open Media Commons?

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The existence of multiple proprietary and royalty-bearing digital media solutions stifles innovation, encumbers the consumer and increases the cost and effort involved in distributing content. With more and more people and devices participating on the network, this is the ideal time for the community to develop and implement an open, royalty-free safe and business-friendly end-to-end digital media solution that compensates content owners, enables innovation and embraces diversity (of content, devices and business models).

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