Why is SPSS being acquired by IBM?
Todays business environment is fundamentally different new economics, globalization, massive interconnections and increased risk, coupled with an explosion of information. Organizations need to do more than just sense and respond to current business conditions; they must be able to predict those conditions and then act. Predictive Analytics is the critical enabling technology needed to achieve these efficiencies because it detects and analyzes patterns in historical and current transaction data as well as attitudinal survey data to help organizations predict potential future outcomes and determine the best actions to take. IBMs Smarter Planet initiative is about enabling businesses, organizations, and governments to take the steps needed not only to survive but thrive in the current economic climate and ensure future success through optimization, while also making our world a better place to live. To really make a difference for our clients and for the world, systems must be sustainabl
