Why is Sports Illustrated’s partnership with ATLAS and ATHENA so important?
Sports Illustrated has identified the problem of drugs in sports over the past four decades. During the past few years, steroid use among high school athletes has become a national problem, while the use of alcohol and other drugs remain at intolerable levels. Today, the health of young athletes is threatened. To combat this problem and promote healthy behaviors of high school athletes, Sports Illustrated has teamed with the Center for Health Promotion Research at the Oregon Health & Science University. This partnership will initiate a national program of effective, drug prevention and health promotion for the over 7 million young athletes involved in high school sports. The communication power and expertise of Sports Illustrated combined with the science-tested ATLAS and ATHENA programs will recapture the healthy mission of sport. During 2006, regional drug prevention and health promotion workshops will be initiated. These workshops will help coaches and school officials learn what th
