Why is social media marketing important?
• We have built a bubble around us to block out these outbound marketing messages • Only through more inbound marketing approaches can you attract people who have built this bubble around them • Facebook, LinkedIn, Twitter are all 100% controlled by the user who decides if they want to start communicating with you – unlike email, phone and direct mail where anyone can contact you, and then you have to tell them to stop 2. What is a social media marketing campaign? • At HubSpot, we have no social media marketing campaigns • Using social media and inbound marketing is a way of life.
