Why is SoBe changing its packaging and graphics?
Graphics are changing in order to better tie the SoBe Juice and Tea portfolio together, while still differentiating the individual sub-lines. The new look will call out the different brand attributes and look significantly more innovative and youthful. The change to a plastic bottle is something that our biggest fans have been craving for years! Now, they can easily take SoBe with them everywhere life takes them while still featuring the same look and unique (i.e. wide mouth, long neck) drinking experience!
