Why is Signage important?
Since signs are so commonplace their importance is often taken for granted. But you should know that your sign can be a major contributor to the success of your business. An effective sign is one that: Attracts New Customers “You never get a second chance to make a first impression” This statement could not be anymore true for your business. You may be surprised to know that people actually learn about your business through your sign more so than by word of mouth, a newspaper, Yellow Pages or radio advertisement or television commercial. Your investment in signage is the most effective use of your advertising dollars. Brands in the Minds of Consumers Signage helps to develop brand recognition. On a daily basis it presents words, graphics and symbols that are related to your business. It also helps familiarize others with your business message. Creates Impulse Sales If your sign is attention grabbing it will serve as your silent, but effective, salesman. With the use of its great words
