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Why is SickKids conducting an advertising campaign?

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Why is SickKids conducting an advertising campaign?

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SickKids Foundation is conducting a Public Education Program to help the public better understand how we serve children in the GTA and beyond. We hope that by sharing this information, we will inspire people to make a gift to SickKids so that we will be able to continue on with this important work.

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*Sadly, we had to bring back ads too. Hopefully more targeted.

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