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Why is ShareBuilder easier to use and more affordable for small investors than traditional brokerage accounts and other savings methods?

April 26, 2017accounts affordable brokerage easier investors methods savings ShareBuilder small traditional

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Why is ShareBuilder easier to use and more affordable for small investors than traditional brokerage accounts and other savings methods?

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Unlike traditional brokerages, we are set up for “dollar-based” investing. That means you regularly invest the exact dollar amount you can afford, you decide which stocks to own, and we do the buying. Suppose you have $75 to invest in Global Widget, but Global Widget is trading at $125 per share. ShareBuilder buys larger lots of Global Widget, and simply assigns you ownership of exactly three-fifths of one share. Your portfolio grows bit by bit—and you determine the size of the bits. All you need to know or care about is that you have initially created a $75 stake in Global Widget.