Why is share to buy targeted at graduates and young professionals?
We believe that graduates today face challenges far more daunting than a generation ago; higher education is now more expensive and the expansion of student numbers has increased competition for good jobs and desirable property in areas popular with aspirational young people. The result is that many young professionals are caught in a trap where they are neither able to obtain social housing, nor rich enough to buy on their own in the traditional manner – at least, not before they are well into their thirties. We believe that this has created the possibility of a generation of graduates becoming an ‘Equity Free Zone’ with no stake in the future – we are determined to change this by introducing share to buy as a new step on the property ladder between renting and ‘settling down’.
