Why is SEO better than PPC?
Who said it was? In fact, in some cases it is not. We always advise clients that the best approach to SEM (search engine marketing) is to include both search engine optimization (SEO) and PPC in their campaign. Basically the best approach is to use SEO for big traffic terms and then use PPC for more targeted terms with a lower volume of clicks but a higher conversion rate. When you hire our team we first analyze your products and services and learn about your target audience and their buying cycle. We then start to research all the relevant terms that people may use in order to find your products and services. Once we have this important research we make a recommendation about which terms to optimize your website for and which terms a PPC campaign should be used for. Often we recommend a PPC campaign while our team works on getting the site ranked on page 1 of Google and Yahoo! naturally.
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