WHY IS SELF-PUBLISHED INFORMATION THE PERFECT PRODUCT?
Information can be sold on the basis of its value. For example, if you could receive a thousand dollar tax-free grant, would you pay ten dollars for that information? Most persons would. They’d be $990.00 ahead. Yet, that information might fit on one printed page. So, the cost of producing the information has almost no relationship to the value of the information. Thus, the potential for high markups and profits exist in this business. Information products (unlike other hard goods like cars, refrigerators, etcetera) are relatively light and so incur lower shipping costs. In fact, the post office gives preferential treatment for shipping books. You could sell other peoples’ products, but then you would not have control over your business. At any time, your suppliers could change their commission structure, let your competitors sell the product, or even discontinue your relationship. If you own your own proprietary product, your own copyrighted information product, no one can legally sel
