Why is Sears Roebuck listed only as Sears these days? What happened to Roebuck?
Rest assured, Roebuck is still there! Sears, Roebuck & Co is the nation’s fifth largest retail firm, with more than 870 full-line department stores and over 289,000 employees. While the company commonly refers to itself as “Sears,” you’ll notice that the copyright at the bottom of their official site still credits “Sears, Roebuck and Co.” The company history section of the site points out the firm was incorporated as “Sears, Roebuck and Co.” in 1893, after an enterprising station agent named Richard Sears teamed up with a Chicago watchmaker named Alvah C. Roebuck. The name has remained the official title of the company ever since. The company shot to prominence in the late 19th century with its mail order catalog. At the time, general stores throughout
