Why is Search Engine Marketing important?
There are now an estimated 430 million people online in the world; double the number of people online just a year earlier according to popular surveys. The online population is growing at an astronomical rate, at the moment doubling every 12 – 14 months; and there is still room for growth in the online community. The number of people online represents only about 7 percent of the total world population. With so many people looking for stuff online, mostly through the search engines, it just makes sense to have your website listed. People who use search engines are looking for something specific. If they are looking for online gaming for instance, then they probably intend to play. They are pre-qualified visitors. They know what they want, are looking specifically for a place to get it, but just haven’t found the right vendor. With Search Engine Marketing, you can target these pre-qualified visitors with a potential conversion rate of 20 to 30 percent. This estimated conversion rate from
