Why is Sauvignon Blanc usually so much cheaper than Chardonnay?
Prices for wines have as much to do with image and demand as they do with production costs. However, Sauvignon Blanc grapes cost less than Chardonnay grapes–partly because of higher yields–and the wines require less investment in new oak barrels. Also, Sauvignon Blancs are ready to drink after four to eight months; Chardonnays generally take one to two years before release. Time is money, too. But mostly, it’s the perception of SB as less aristocratic than Chardonnay–although some California SBs are getting up there around the $20 mark.
