Why is Rice-A-Roni called “The San Francisco Treat”?
Dear Straight Dope: Why is Rice-A-Roni the “San Francisco Treat”? I was recently in San Francisco, and this question popped into my mind. There is nothing about the rice product that makes me think of San Francisco; in fact the only treat that does is Ghiradelli chocolate, so please explain if you can, why Rice-A-Roni is “The San Francisco Treat”? — Kevin R. Houston TX I’d like to tell you there’s an amazing story behind the legend of Rice-a-Roni’s slogan, my friend. A tale of adventure, of deception, betrayal, redemption, folly, love, and victory! But, alas, I can’t, not really. It’s a case of location, location, location. San Francisco, specifically the Mission District, happens to be where the original family-owned pasta company that created Rice-A-Roni had set up shop. I give you this from the Official Rice-A-Roni website (www.ricearoni.com): “The DeDomenico family all enjoyed an old Armenian dish consisting of rice, vermicelli pasta and chicken broth. The rice and pasta were saute
