Why is reputation management important to smaller to mid-size companies?
I think big companies have the advantage of a large investor base and have loyalty and awareness because they have a large group of investors. Smaller and mid-size companies don’t have that advantage and need to work harder to build their reputations. Often, they are not publicly traded and, therefore, don’t have the large investor base, so they need reputation management more than ever. What are current challenges PR firms face in helping to manage a client’s reputation, and what are the solutions to each of these challenges? One of the biggest challenges an agency has is getting access to all of the research, information and data on a company — if you are not part of the company, how do you get that? The solution: companies must be much more open with their agencies and provide them with the data they need. Another challenge that an agency faces is that it may not be the only agency working for a company. A firm may have to share the work with other agencies — and reputation manageme
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