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Why is registration required to make purchases and view inventories on the RG Riley web site?

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Why is registration required to make purchases and view inventories on the RG Riley web site?

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RG Riley has three warehouses located through out the United States. The registration process uses the customers zip code to display our inventory from nearest to farthest away to help in reducing freight costs. RG Riley allows our customers to view our live inventory online and you can then determine how many cases to purchase based on our inventory levels. Registration is required to create your account in our data base. You will setup your billing address and the login information necessary to allow you to view our inventory on line. Most of our customers are repeat buyers and return to our web site on a regular basis. RG Riley does not sell any retail products. Once you have registered the system can identify your account so that when you login the system will display the details of your account. You can view your previous purchases, payments, balances and track your shipments. Once registered you will not need to register again and you will only be required to edit shipping inform

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