Why is Reckitt still largely a Dettol company in India?
Dettol is a fantastic franchise, there is no question about that but increasingly, we are putting new legs under the table. Other than Dettol, Mortein is a big brand, we have created Harpic, which has been a huge success. We have launched Veet (hair remover) and it is rapidly becoming the #1 brand in India in its segment. Vanish is creating a category essentially in the fabric treatment product, so we are creating new brands which are very sizeable categories in more established countries. Among the products launched in India, which has the potential to become the next Dettol? It’s a good question. I think there is more than one Dettol. We have substantial business opportunities on franchises—Vanish is a classic example. Vanish has the potential in my mind to become as large as Dettol. There are other franchises but it will take longer. Reckitt has several food brands. Any plans of bringing them to India? Food is a special business within our company. It is not the plan of our regular
