Why is rating and reviewing important and why does TrueLocal have them?
The way people use the internet has changed. No longer content with just sitting back and trawling through information, internet users want in on the action. User generated content (UGC), whether on a social website or a simple review, is the content people are searching for. Other people’s experiences often guide potential customers to your business or service. It can certainly be a more effective way of promoting your business than standard marketing or advertising avenues. Ratings and reviews allow customers to learn more about listed businesses and share their experiences with likeminded people.
