Why is radio still a good business? What advantages does it bring to the world of new media?
Don Benson: Even with the economic challenges we’re all facing, radio still remains a very viable business. The broad reach and free cash flow components are strong attributes, of course. And our clients can reach a specifically targeted audience with an impactful message at an efficient and reasonable price — all in a short turnaround time. And while the business definitely has changed from the past, there are encouraging opportunities for us ahead as well. New media is one of them, giving us the ability to provide multi-platform solutions for our clients. There’s a lot still to be learned here, but I think that the stations and advertisers that are willing to invest and execute wisely will see unique opportunities — and some pretty special results — that can be generated for their businesses. David Landau: Radio is still a great business! The June RADAR release showed radios reach at 235 million listeners. The ability to place your message in front of such large audiences and at t
