Why is radio station 97.1 FM in Los Angeles switching formats?
A CBS Radio news release says the new station (its tagline is “all the hits”) will “combine the power of its on-air position with myriad online and digital applications creating a full 360 degree audio and visual experience.” Translation? Listeners of KLSX were probably too old. AMP Radio originally bowed early last year as an online/HD2 station affiliated with KCBS-FM in L.A. Apparently, the test run was successful enough to convince CBS radio executives that young, texting-and-Twittering teens — the ones who spend money at malls while listening to music via their cellphones — just can’t get enough of artists such as Kanye West and T.I. This is despite the fact that there is plenty of competition in the space — see KPWR (105.9), KIIS (102.7) and KDAY (93.5) — all of which mine similar musical territory in the same market. “Creating a successful radio station not only means focusing on what you hear over the air — it’s that, yet it’s so much more and as evidenced by what we’re ann
For a few weeks prior, speculation began on whether KLSX would be soon switching formats. On February 17, 2009, information started to emerge that KLSX was to drop the hot talk format on Friday, February 20, 2009 and start a top 40 format aimed at younger listeners, taking the ‘AMP’ format that was created by KROQ program director Kevin Weatherley. The station’s main line up of The Adam Carolla Show, Frosty, Heidi, and Frank, Danny Bonaduce (in a solo spot known as Broadcasting Bonaduce), The Tom Leykis Show, The Tim Conway Jr. Show and The John and Jeff Show were all given advance notice of the format shift and afforded the opportunity to host final shows to explain the situation and say their goodbyes. The last day of 97.1 FM Talk ended Friday at 5:00 PM (PT), giving longtime radio veteran Tom Leykis the final sign-off and the opportunity to “blow up the station” (a radio term for ending a particular format or station run).[11] The AMP Radio format launched with Kanye West’s “Paranoi
A CBS Radio news release says the new station (its tagline is “all the hits”) will “combine the power of its on-air position with myriad online and digital applications creating a full 360 degree audio and visual experience.” Translation? Listeners of KLSX were probably too old. AMP Radio originally bowed early last year as an online/HD2 station affiliated with KCBS-FM in L.A. Apparently, the test run was successful enough to convince CBS radio executives that young, texting-and-Twittering teens — the ones who spend money at malls while listening to music via their cellphones — just can’t get enough of artists such as Kanye West and T.I. This is despite the fact that there is plenty of competition in the space — see KPWR (105.9), KIIS (102.7) and KDAY (93.5) — all of which mine similar musical territory in the same market. “Creating a successful radio station not only means focusing on what you hear over the air — it’s that, yet it’s so much more and as evidenced by what we’re ann
For a few weeks prior, speculation began on whether KLSX would be soon switching formats. On February 17, 2009, information started to emerge that KLSX was to drop the hot talk format on Friday, February 20, 2009 and start a top 40 format aimed at younger listeners, taking the ‘AMP’ format that was created by KROQ program director Kevin Weatherley. The station’s main line up of The Adam Carolla Show, Frosty, Heidi, and Frank, Danny Bonaduce (in a solo spot known as Broadcasting Bonaduce), The Tom Leykis Show, The Tim Conway Jr. Show and The John and Jeff Show were all given advance notice of the format shift and afforded the opportunity to host final shows to explain the situation and say their goodbyes. The last day of 97.1 FM Talk ended Friday at 5:00 PM (PT), giving longtime radio veteran Tom Leykis the final sign-off and the opportunity to “blow up the station” (a radio term for ending a particular format or station run).[11] The AMP Radio format launched with Kanye West’s “Paranoi
