Why is RAC not more active with membership solicitation by mail?
A. – The cost of our 1996 membership campaign by mail was approximately $25,000. We were able to defray some of those costs through a partnership with several amateur radio equipment advertisers who provided mailing inserts and shared the postage. Without that form of joint effort, RAC could not afford to repeat that type of promotion. Instead, RAC has focused on increasing the benefits of RAC membership (Affiliated Club Program, Club Insurance program, Audiovisual Library, RAC Foundation, greater emphasis on the Field Organization, expanded RAC web site, etc). We hope that we will earn more membership interest in that way. However, we are depending on our current members to spread the good word in your clubs. Don’t just assume that all your friends are members. Tell them about our new programs and why membership now provides greater benefits than ever before – with more to come. Print out material from this web site to show your friends what they are missing, and why they should suppo
