WHY IS QUALITY SO IMPORTANT, ESPECIALLY NOW?
Quality always sells regardless of how the economy is faring. People always remember and appreciate quality even if it may cost a bit more. During the last few months, many fragrance companies have closed their doors since they could not generate enough sales to cover their overhead costs. The demand for their products was not great enough in these tough times. This is why we emphasize quality; because quality sells today, tomorrow, and forever. When you combine quality with a reliable price it is a winning combination that cannot be beaten. Never compromise quality in exchange for saving a few dollars or you will pay in the long run. Let the quality of the product sell itself, and you will always be successful.
