Why is Public Relations so important to organic web search?
Public Relations appearing as news items are much more credible and believable than mass advertising efforts. Major search engines like Google* and Yahoo* predominantly rank websites by the number of inbound links to a site. These links act as a “vote” for your company’s site; the more votes the higher the ranking. Our team of web marketing consultants at X-Factor create press releases, expert articles, blogging, newsletter content, syndicated articles and RSS feeds to build higher link reputation while marketing your company. Our SEO campaign management includes a monthly news release or article submission to create inbound links, which adds visibility, better ranking results and more conversions of quality traffic for your site.
