Why is Promo Only only producing DFF in MPEG-4 format in the future?
A. MPEG-4, the emerging format for digital video, is largely considered the “high definition” standard, and offers superior technological enhancements in both quality and compression over MPEG-2. MPEG-4 also supports robust metadata tagging well beyond MPEG-2. Finally, MPEG-4 is natively “progressive” which means it’s ideal for modern Plasma, LCD, and projection displays. While today the computer hardware requirements to decode MPEG-4 remains higher than MPEG-2, this technology gap will continue to shrink. We firmly believe that MPEG-4 offers the best long-term value for the digital video marketplace and building a library in it today will enable a competitive edge.
