Why is printer toner so expensive?
It is so inconceivable that the next time you run out of toner; it might actually be cheaper to go out and buy an entire new printer? It may sound slightly far-fetched, but a number of recent reports in the media have outlined just such a scenario. When toner printers first entered the marketplace, manufacturers derived most of their profits form the sale of hardware. However, this type of marketing has obvious limitations; notably that potential customers must be prepared to spend substantial sums. The domestic market didn’t exist and only businesses who really, really wanted a laser printer were prepared to invest. With initially sluggish sales; the marketing world had a rethink, and decided to borrow a philosophy pioneered by earlier razor manufacturers. A printer without toner is just as useless as a razor without a blade, and it’s here where the big bucks are to be made. Today manufacturers make significantly more from the sale of replacement printer toner, than form the sales of
