Why is pricing such a critical component of the overall marketing strategy?
• May signal to buyers that you are not really interested in selling • Pricing your property higher than comparable listings may actually help sell another property more quickly than your own • Overpricing may attract the wrong buyers • Agents will miss showing your property to potentially qualified buyers because your home is out of their client’s price range • Fewer potentially qualified buyers will respond to your marketing because they are priced out of the market and thus you are your wasting your money • How can I buy another house without first selling my existing home? One option is to obtain a bridge loan in which cash is obtained from the equity of your existing home. Money is then drawn from a home equity line of credit (HELOC) and used as the down payment for your new purchase. Depending on your financial qualifications this program can be done without liquidation of investment and/or retirement accounts, which can be a huge advantage and convenience. In addition, there are
