Why is poultry fat used instead of any other animal fat?
Poultry fat contains more essential fatty acids than any other animal fat. Poultry fat is high in linoleic acid and arachidonic acid, fatty acids essential to the dog and cat. As the animal matures, its skin and hair coat tends to become dry and brittle. The inclusion of a superior fat such as poultry fat in their diet allows for a shiny hair coat and for healthy skin.